Or was that too obvious?
Every once in a while, I come across articles that seem like common sense. Journalistic or academic, I am left wondering if there was a searing insight in the content that I failed to grasp. This Dilbert cartoon says it better than I ever could.
To be fair, most of these studies or analyses are efforts to prove (or disprove) popular hypotheses or anecdotal wisdom with hard data (and sometimes, with more anecdotes). “Middle-school children who complete their mathematics homework 90% of the time are 75% more likely to get higher grades” is perhaps more impressive and persuasive than, “Do your homework and you will get higher grades”. This statistic is made-up but it makes the point about the value of obvious insights.
In the context of organizations, obvious insights have a powerful role to play - they help people overcome barriers to change.
Read this MITSloan article on how this can happen. An excerpt - "My favorite way to make obvious effects interesting is to quantify the big impact of small changes. Is it obvious that you’ll be more productive if your desk is near a high performer? Probably. But would you have guessed that sitting near a single star appears to boost your productivity by 15%?"
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