Bringing ideas to life with Design Sprints!
Image via Jake Knapp and Google Ventures
Five days, seven people, no disruptions, a whole lot of sketches and one goal! Is it possible to actually get something substantial accomplished in 5 days? Yes! Says Design Sprints (www.thesprintbook.com), a technique pioneered and propagated by Jake Knapp from Google Ventures. The sprint is a meticulous five-day process that aims to answer critical questions with the “design, build and launch” approach. At Exeter, we decided to kick-off the new year
with a Design Sprint.
The big idea suggested by the Design Sprints is to have a shorter development period and a rigid time box set for the team to focus only on essential activities. Jake notes that the process works best with a cross-functional team of seven people- “any more will create a drag”. On Monday, you make a map of the problem. On Tuesday, you sketch the solutions. On Wednesday, you decide which sketch is the best. On Thursday, you create a prototype for your idea. And on Friday, you test the prototype with your customers. Ta-da! There it is... almost ready to launch!
The objective of this framework is to help the team define, sketch, choose and prototype the best solutions through user validation. Design Sprint is a substitute for the brainstorming process. It takes you from a problem to a testable solution in just five days. If your team is grappling with some complex problems, Design Sprint is all you need.
You’ll be amazed by the results. We were amazed too!
We used the Sprint to come up with a radical way to enhance the kriyadocs experience for our customers and were amazed at all the creative solutions that we were able to come up with. Stay tuned to more updates from us.
If you would like to know more about this process or would like to hear more details about what we did, please do drop in a line to marketing@exeterpremedia.com. We would be happy to share our experience with you and help you figure out how to apply the same process to any of the complex problems you are grappling with.
Reference:
https://www.thesprintbook.com/
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