From what I saw at the recent Frankfurt Book fair 2013, it was quite evident HTML5 is now the platform that lingers in the minds of many in the publishing industry. The fair included presentations and discussions specific to HTML5 and related topics and many exhibitors showcased their HTML5 tools that instantly created interest among the visitors. There are many articles about HTML5 and its uses and this is just one more.
HTML5 may be the answer to the ever-increasing demands of rendering content in the most dynamic and interactive format possible on the wide range of display devices (tablets, androids, Smartphones, etc.) that are available today. The inclusion of many new syntactic features such as video, audio and canvas elements, as well as the integration of scalable vector graphics content (which replaces the uses of generic object tags) and MathML for mathematical formulas, have made it easy to include and handle multimedia and graphical content on the network without having to resort to proprietary plug-ins and APIs. Other new elements and attributes that are designed to enrich the semantic content of documents have been introduced; some components have been changed, redefined or standardized, while other redundant elements and attributes have been removed. The required processing for invalid documents has been defined in some detail so that syntax errors will be treated uniformly by all conforming browsers and other user agents. These distinct features are gaining attention among the experts and the obvious was seen at the fair.
With app and website developers embracing HTML5 and increasing e-content development, publishers are turning towards HTML5. Also, as major platforms like Apple and Androids do not allow the use of any add-ons such as Flash or Silverlight, HTML5 is the answer to most ePublishing needs as it allows incorporation of multimedia content on the page itself.
The adoption of HTML5 has helped ePUB3, which is built upon a foundation of HTML5 and CSS3 in gaining momentum in the publishing industry. It looks like many epublishers are developing digital-first content for e-reading to avoid the need for conversion. HTML5 is the best suited option for producing digital-first content.
With the world growing younger, no surprises that HTML5 is getting hotter by the day…