eBooks, the new-age success concept!

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The joy a reader derives from flipping the pages physically and unveiling the next suspense of the fiction from a hardcover book is delightful. However, the ease and ecstasy eBooks offer is divine! Though, both print and eBook offer different scales of reading experience, researchers have been keen in understanding the exact factors like effectiveness, audience reach, and ease of distribution, popularity and reader’s preference. Various surveys conclude that most factors are in favor of the new-age eBook concept.

eBook and the Profit equation:

Perfection in the preparation and promotion ensures the most important step, profit. Preparation of an eBook from concept to creation demands thought, research and effort. The process can be draining but with proper initial planning and thorough market research, eBooks can be extremely lucrative. Distribution and promotional aspects also matter when it comes making decent earning. Initial planning involves deciding on topic, target audience, eBook feasibility, and concept originality, budget and cover design. It is also important that your eBook offers value for the money invested by the reader.

Promotion of the final product is as crucial as creating it. Undoubtedly, the magic word for successful promotion is ‘Internet’. Publishers could potentially use this technology to supplement eBooks through links in social media or any alluring information relevant to the story. A vital tool for promotion is kindling the excitation among the buyers. The readers become promoters themselves by sharing links and posting information relevant to eBook, thereby increasing its reach. Regardless of in-house advertising, internet promotion must also be strongly considered for a healthy future of digital publishing.

eBook reads the reader:

Putting books online will also change how we find and talk about them. Reading has largely been a solitary and private act for many years. It is an intimate exchange between the reader and the words on the page. However, with the rise of digital books, the activity is now measurable and quasi-public. eBook helps publishers to understand the reader patterns like the time he spent reading a specific page, skipped introduction or skipped pages, pages he shared, pages he re-read, terms used to search for a particular book, etc. all at an instant.

With such benefits, even the major players in e-book publishing like Amazon, Apple and Google are showing interest in acquiring a larger market by creating eBook apps for tablets like the iPad, Kindle Fire and Nook.

The Era of eBooks:

Publishing has been lagging far behind than rest of the entertainment industry, for reader review is the only one tool of analyzing the success. Retailers and publishers were least aware on how people engage with books, and their likes or dislikes about it. It was barely a postmortem measure of success and couldn’t shape or predict a hit. However, the real-time success figure of the emerging eBook concept is ensuring that booksellers, publishers and tech companies change their insight completely towards digital publishing.

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With increasing obsession for flawless high-definition audio / video content production, and delivery, HTML5 is serving as the most appropriate tool to developers that caters to the needs of the developers. Objective research and adjustments on HTML4 by W3C and WHATWG have resulted in the best ever core technology markup language – HTML5! A report released as early as on 30 September 2011 confirmed that 34 of the world’s top 100 Web sites were using HTML5 and 153 of the Fortune 500 US companies had already implemented HTML5 on their corporate websites targeting bigger earnings.

What’s the catch?

The sophisticated yet developer-friendly technology supports existing content, degrades gracefully and houses a secured design. It not only offers DOM consistency but also handles error and aids in solving real-time problems. It prioritizes constituencies, exhibits a well-defined behavior, supports world languages and is media-independent. Stuffed in with most luxurious features a developer looks out for, HTML 5 is definitely a revolution.

Benefits reaped?

This latest iteration of HTML addresses modern needs and expectations of websites with better semantic markup, information about content it describes, equal support to both desktop and mobile devices, etc. Web developers and browser vendors are already agreeing that it is becoming the new standard.

The fact that requires very minimal development time; it makes the whole process faster, cheaper and rewarding for developers themselves. With the CSS3 support, it helps in better visual styling and animation effects. It lets you do things that were previously impossible like user experience without any additional browser plugins, fast uploading and downloading of web applications, mobile-friendly nature, advanced JavaScript API support, etc.

Who are using it?

Companies in all sectors are using HTML5 to offer cross-platform, multi-screen experiences to digital audiences. Many prodigious publishers, including New York Times, Harper’s Bazaar, Cosmopolitan, Esquire, Elle, The Oprah Magazine, The Wall Street Journal, Popular mechanics have rebuilt their websites using HTML5. Video streaming websites like Netflix, YouTube and Vimeo are already distributing content through an HTML5 interface.

As a dominant underlying technology for online video and television, popular channels like MTV, Nickelodeon and Comedy Central are using HTML5. Amazon opened up to HTML5 allowing its developers to submit HTML5 web apps to Amazon’s Kindle fire. A source confirms that next version of Apple’s OS X will support plugin-free Netflix streaming using HTML5 interface. As a powerful enticement, several business’s owners are volunteering to upgrade their own offerings from Flash / Silverlight to HTML5.


Despite being built around webapps, having a better descriptive semantics and W3C’s plan to recommend HTML5 as the web standard in 2014, no technology can escape drawbacks and user criticism. Some developers complain on local storage capacity, forced upgrades, limitation for offline apps, etc… However, a majority of users, agree the fact that HTML 5 offers flexibility, development ease, and it is definitely here to stay!